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IDEAL Uses Social Media to Say Happy Holidays to Customers

Facebook Giveaway Presents 150 Electricians with Free Wire Strippers, Wire Connectors and Popular "Multimeter" Bottle Opener

SYCAMORE, IL, December 15, 2010 – Facebook is a true cultural phenomenon, now drawing more than 575 million members from every country in the world. IDEAL Industries, Inc. is one of the progressive companies that has come to rely upon Facebook, Twitter and other social media as a touch point to reach out to its worldwide base of electrician, data communications and maintenance contractor customers.

This holiday season IDEAL took the unprecedented step of giving away "Santa Gift Bags" to 150 of its Facebook fans, made up of IDEAL wire strippers, IDEAL SpliceLine wire connectors, and the company's now-famous multimeter bottle opener molded into the exact shape of an IDEAL tester.

To receive their free holiday gift each electrician was asked to send an email telling what their favorite IDEAL tool was and why. The results of the survey pointed to wire strippers, especially the Reflex T-Stripper, as an overwhelming favorite, closely followed by testers. As one electrician said: "My favorite tool is the Kinetic Reflex wire strippers. They are very comfortable, strip well, and I love always having 8-32 and 6-32 cutters right there with me." Others were less decisive: "I don't have a favorite IDEAL tool, I love them all."

The comments are posted on the IDEAL Facebook Discussions section.


IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world's leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

Editorial Contacts:

Dan O’Connell
O’Connell Communications, Inc.

Liz Koley

©2010 IDEAL INDUSTRIES, INC. All rights reserved. All products and names mentioned are the property of their respective owners. While IDEAL has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.